3D video animations
Why choose to have a 3D animation?
To stand out.
3D animations take a product or a company mascot and bring it to life.
Take a corporate video and make it engaging and breathe life into a promotional video.
We can mix live footage with animation and even add a voice over and music.
pre production
Our pre-production is split between two teams: the design team and the management team. The design team comes up with a unique idea, creative story, and overall look and feel. The management team is responsible for smoothly plotting out and implementing the production phase. Read on to see our pre production process in more detail. 01
THE BRIEF
Every story begins with the seed of an exciting, original idea.
STORY & SCRIPT
We then begin to shape the idea into a script. This includes the crafting of dialogue, characters and general plot.
STORYBOARD AND VOICEOVER
This is where camera movement and art direction is considered and decided upon, with emphasis on key moments and important scenes.
We also begin to record approved voiceover dialogue, using specially selected voice talent that suits the project. Additionally, music is then composed or searched for to fit the story.
ANIMATIC
This phase results in a rough animated storyboard that is the first step towards the final animation. It includes every scene and camera move in its most simple form, showing the full edit in moving 2D storyboard imagery.
DESIGN
The final look of the animation is decided upon in this stage. This includes character design and costumes, the look of the environment, and any props or special story elements. The overall style of the animation is decided upon here.
production
It includes the research, designing and planning phase of the entire 3D project which is split between two teams: The design team which creates the idea, story and designs, and the management team who writes down the production plan. 02
3D LAYOUT
Simply put, a 3D version of the 2D animatic is called a 3D layout. The 3D layout contains basic 3D attributes such as the characters’ size, shape, environment, animation, and proxy geometry.
3D MODELLING
This is when we develop the actual 3D characters and objects in a specialized 3D software.
TEXTURING
This is the process of creating and applying textures (colors and surface properties) to a 3D model. Before coming to the texture artist, 3D models are usually in a default grey shaded flat color.
RIGGING/SETUP
During the rigging process, a bone structure is put into the 3D object, so that the animators can move different parts of the geometric object (in character rigging for example) as quickly and efficiently as possible.
ANIMATION
The movements of the 3D objects or characters in a scene or setting are created during the animation stage. Animation is usually the most crucial and time-consuming part of producing a 3D animated video.
post production
Our favourite bit; this is the stage where those final little touches are added to make everything look perfect.
03
COMPOSITING
The layers previously rendered are put together in compositing. This process can be as simple as putting two layers together, or as complicated as matching up hundreds of layers and adjusting their properties.
2D VFX
Some visual effects such as sparks, dust and camera shakes can easily be achieved in a 2D environment towards the end of the project without sacrificing the quality. They are usually mixed with other layers in compositing.
COLOUR CORRECTION AND SOUND DESIGN
This is the last adjustment we make to the 3D animation. It makes each shot look more streamlined and consistent. We also work on the sound edit, creating the sound effects and music, which helps to bring everything to life.
FINAL OUTPUT
And there we are: the final animation. We usually convert it to digital video, which is compatible with most digital devices and online channels.
